The #1 Paternity Testing Consultancy In The World
Get a step by step walkthrough on starting and scaling your own DNA testing company.
You get the same blueprint…
that helped one of my students sell four DNA tests in 3 hours!
Why Get Private Coaching?
Learn in depth strategies
Work directly with Royal
Get sales faster
These are from a private coaching students!
What’s Included In The Private Coaching?
The Blueprint
Sales and operations training directly from Royal
Personalized Google Drive with recorded Zoom calls, goals, and growth plan
Entire self paced course and both eBooks included
Quarterly sales reviews and feedback
Community
Monthly mastermind group coaching and sales training
Private access Slack group with other DNA agency owners!
Student Success
Paternity University 1-on-1 Private Coaching
$997
You can learn from eBooks, YouTube, and even the self-paced course.But you get so much more with private coaching!Learn directly from Royal on how to start and grow your paternity testing business.You will have learn how to set up your DNA agency and get sales faster.The self paced course is included with the private coaching.
What’s The Process Like?
You’ll learn exactly how you can start and grow your own private DNA testing agency.You don’t need traditional education, but you need to possess these traits
Ethical
A self starter
Follow collection guidelines
Most importantly - have a true desire to help your clients
I Personally Walk You Through The Following:
What paternity testing is and the different types of DNA relationship testing services you can offer
Being a collector vs. owning a private DNA agency
How to partner with and maintain relationships with DNA testing labs
How to market your business and use the proper keywords for Google Ads
How to price your services
How to tailor solutions for your DNA clients
How to properly and legally collect DNA samples
How to outsource sample collection
How to solve problems
How to scale and systemize your business
Who Am I?
My name is Royal and I specialize in DNA paternity testing.Since 2021 I have done $250,000 and counting in revenue from paternity testing services in El Paso, Dallas, Baltimore, and Raleigh.In late 2021 I created Paternity University to start and grow a network of DNA agency owners that take pride in the work they do for their clients.In September 2023, I acquired Any Lab Test Now El Paso, TX, a medical testing franchise. This allowed me to scale my operation from just DNA testing to offering clinical wellness, toxicology screening, STD testing, and B12 injections.Over the years, students have built their very own paternity testing agencies in cities across the US.Our colleagues have helped thousands of DNA testing clients find the answers they need.
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Frequently Asked Questions
Should I get the self paced course or the private coaching?
If you are a self starter who wants to learn the business of paternity testing on your own time, the self paced course is for you.If you want to accelerate your sales and prefer to work directly with me, the direct coaching is better for you.Is this business easy?
Starting the business is easy part. Not giving up on this challenge.Stuff happens. Potential clients you thought were a sure bet don’t go through with the test. Recollections happens sometimes. Phone calls may slow down, then pick back up. You literally have to stay consistent.How do I get clients?
Most of your leads are going to come in via phone call. If you can’t focus on customer service, communication, and empathy, do NOT start this business.
Paternity University Initial Consultation
30 minute one time one-on-one coaching call
$100
We go over:
What solution works better for you
What business model works best for you
The different types of DNA testing
How to get started
What laboratories you would partner with
How much you can charge clients
Outsourcing paternity tests
Paternity University Sales & Strategy Consultation
90 minute strategy call
$300
Identify core values
Develop sales strategy
Review ad strategy
Review current operations
Develop customer service offering
DISCLAIMER: Taking this course is for informational purposes. If you take this course and intend to defraud clients afterwards, Paternity University and its affiliates are not held responsible for your actions.Royal Banks and Paternity University does not promise individuals that they will make money from paternity testing. Your success is solely dependent upon your ability to apply the information you learn.Royal Banks and Paternity University encourage you to research your state, county, and city laws concerning DNA specimen collection prior to your purchase.Refund policy: There are no refunds for purchases. All sales are final.