The #1 Paternity Testing Consultancy In The World

Get a step by step walkthrough on starting and scaling your own DNA testing company.

You get the same blueprint…

that helped one of my students build his agency over the past two years!

Why Get Private Coaching?

  • Work directly with Royal

  • Learn in depth strategies

  • Get sales faster

These are from a private coaching students!

What’s Included In The Private Coaching?

The Blueprint

  • Sales and operations training directly from Royal

  • Personalized Google Drive with recorded Zoom calls, goals, and growth plan

  • Entire self paced course and both eBooks included

  • Quarterly sales reviews and feedback

Community

  • Monthly mastermind group coaching and sales training

  • Private access Slack group with other DNA agency owners!

Student Success

Paternity University 1-on-1 Private Coaching

$1,997

You can learn from eBooks, YouTube, and even the self-paced course.But you get so much more with private coaching!Learn directly from Royal on how to start and grow your paternity testing business.You will have learn how to set up your DNA agency and get sales faster.All videos and group coaching calls are included with the private coaching.

What’s The Process Like?

You’ll learn exactly how you can start and grow your own private DNA testing agency.You don’t need traditional education, but you need to possess these traits

  • Ethical

  • A self starter

  • Follow collection guidelines

  • Most importantly - have a true desire to help your clients

I Personally Walk You Through The Following:

  • What paternity testing is and the different types of DNA relationship testing services you can offer

  • Being a collector vs. owning a private DNA agency

  • How to partner with and maintain relationships with DNA testing labs

  • How to market your business and use the proper keywords for Google Ads

  • How to price your services

  • How to tailor solutions for your DNA clients

  • How to properly and legally collect DNA samples

  • How to outsource sample collection

  • How to solve problems

  • How to scale and systemize your business

Strategic Planning Template
$20

If you're a true entrepreneur, you strategically plan your years and quarters.Get this template to write out your business strategy for the year!The template includes:

  • Vision Statement

  • Goals

  • Themes

  • Tactics

  • Historical Data

  • B2B Spreadsheet

Who Am I?

My name is Royal and I specialize in DNA paternity testing.Since 2021 I have done $250,000 and counting in revenue from paternity testing services in El Paso, Dallas, Baltimore, and Raleigh.In late 2021 I created Paternity University to start and grow a network of DNA agency owners that take pride in the work they do for their clients.In September 2023, I acquired Any Lab Test Now El Paso, TX, a medical testing franchise. This allowed me to scale my operation from just DNA testing to offering clinical wellness, toxicology screening, STD testing, and B12 injections.Over the years, students have built their very own paternity testing agencies in cities across the US.Our colleagues have helped thousands of DNA testing clients find the answers they need.

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Frequently Asked Questions

Why should I get the private coaching?
If you want to accelerate your sales and prefer to work directly with me, the direct coaching is better for you.Is this business easy?
Starting the business is easy part. Not giving up on this challenge.Stuff happens. Potential clients you thought were a sure bet don’t go through with the test. Recollections happens sometimes. Phone calls may slow down, then pick back up. You literally have to stay consistent in order to see success.How do I get clients?
Most of your leads are going to come in via phone call. If you can’t focus on customer service, communication, and empathy, do NOT start this business.

DISCLAIMER: Taking this course is for informational purposes. If you take this course and intend to defraud clients afterwards, Paternity University and its affiliates are not held responsible for your actions.Royal Banks and Paternity University does not promise individuals that they will make money from paternity testing. Your success is solely dependent upon your ability to apply the information you learn.Royal Banks and Paternity University encourage you to research your state, county, and city laws concerning DNA specimen collection prior to your purchase.Refund policy: There are no refunds for purchases. All sales are final.